Friday 19th, September 2008
IBM bumps Microsoft from second place on brand-value list09/19/2008 09:02 AM IBM
IBM has moved past Microsoft to claim the title of second most valuable brand in the world, according to the annual Global Brand List. IBM has moved past Microsoft to claim the title of second most valuable brand in the world, according to the annual Global Brand List.
Interbrand, a global brand management firm, reported Thursday that IBM’s brand value has increased 3 percent, to $59.03 billion, in 2008. That was enough to push it above Microsoft (Nasdaq: MSFT), which was assigned a brand value of $59 billion and fell to No. 3.
Read the full article: http://www.bizjournals.com/triangle/stories/2008/09/15/daily41.html
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